Nike Retail Projects Europe-Wide

Project

The exterior of a Nike retail store
  • Faithful+Gould’s relationship with Nike commenced in 1998, upgrading several departments in Nike Town London.
  • In 2001 Faithful+Gould was appointed to provide project management and cost services for Nike’s pan European store programme.
  • Projects ranged from work on Nike Town Developments to creating new retail and factory outlets throughout Europe.
  • Faithful+Gould has managed over 40 stores across Nike’s full retail offering including locations in Ireland, Poland, Scandinavia, Holland, Tenerife and the UK.

The approach

  • Faithful+Gould dedicated a team of managers to interact with the Nike personnel. Faithful+Gould managers were relocated to work within the Nike offices throughout Europe.
  • For smaller retail outlets Faithful+Gould staff travelled throughout Europe to provide the service demanded by our client.
  • Our team had to be very flexible and dedicated to manage these fast track retail projects that are forever in a cycle of change and development.

The challenge

  • To provide unrivalled service to Nike, meeting very demanding project budgets, programmes and levels of quality throughout Europe.
  • To keep up to speed with the latest Nike design developments to ensure each new project has the very latest thinking in place at project completion.
  • To maintain the pace of the store opening programme.

Outcome

  • Faithful+Gould’s teams fully integrated with Nike’s management teams to provide a seamless service.
  • Nike opened over 40 state-of-the-art retail outlet stores throughout Europe to meet their development plan.