Selfridges, Birmingham

Project

• Development of an iconic regional department store which reflected Selfridges' brand values.
• 245,000ft² store with 140 specialist concessions.
• We provided project management, contract administration, lease negotiation, and planning supervision.

The approach

• This unique, high risk project required a new approach to management and control of the project process to secure the support of the developer, planners, and key stakeholders.
• The skills of 5 signature designers were used to achieve an exceptional retail building.
• Faithful+Gould integrated fully with the Selfridges team to establish a single project management organisation.
• The developer interface was established very early in the process through an extensive and innovative lease agreement.
• Design scopes were clearly defined, and harmonised to maintain creative freedom.

The challenge

• An iconic building to capture brand values and provide a Selfridges identity outside London; a “building without a need for a sign”.

Outcome

• Delivery on budget, 2 weeks ahead of the original schedule.
• Massive press acclaim and award.
• A survey in 2007 found Selfridges was the most popular building in Birmingham.

Official site: www.selfridges.com