Employee Engagement: Showcasing Excellence

Mark Donlan
In an industry where all you sell is expertise, how do you ensure you get the very best from your teams?

Employee engagement has long been recognised as a significant factor in developing a high performance workforce, delivering their very best to clients, but how exactly do you ensure employees are fully engaged?

Clearly, you need to get the basics right; an appropriate working environment, clarity on roles, supportive management to allow individuals to realise their potential along with development and progression opportunities. But we wanted to go beyond the basics.

We wanted a mechanism whereby our people were empowered to share their expertise outside the organisation...

Our annual employee engagement survey has demonstrated year-on-year improvement for the last three years, consistently and significantly above the external norms. Our accreditation with Investors in People and a host of external awards supported our success in this area but where to next?

We wanted a mechanism whereby our people were empowered to share their expertise outside the organisation, having a platform to demonstrate their knowledge to existing and potential customers alike. We have, for a number of years, been encouraging employees to create authentic thought leadership articles - recognising our clients are buying our expertise, not a glossy bid document. But we also wanted to provide feedback to the authors of this content.

Empowering our people to share their expertise outside the organisation was a bold move but one that is necessary in the markets in which we operate. We have created a digital profile for every employee so that, should they choose to, they have a corporate platform to share from.

Our Performance Dashboard has been created to provide individuals visibility on the number of articles they have created along with the number of hours other people have spent reading them - providing instant feedback on the impact of this content as well as feedback on the types of content which receive the most attention.

Our management teams have access to all of this data, allowing us to quickly draw upon relevant information and directly feed this into our reward strategy...

The dashboard also allows employees to see how their content is performing relative to colleagues in their office, their geographic region or across the entire Faithful+Gould business. By encouraging employees to contribute in this way they are able to make a direct correlation between their personal efforts and the success of the organisation as a whole.

Our management teams have access to all of this data, allowing us to quickly draw upon relevant information and directly feed this into our reward strategy, ensuring that we share the organisations success, not only with those who deliver exceptional products to our clients but also those who help us highlight our expertise in the first place.

This surely creates an even more engaged workforce able to deliver their very best for our clients.

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