Not for the faint hearted, the Le Mans style event will see the six riders relay cycle throughout a 24-hour period, battling through physical exhaustion and mental fatigue .
Donning the lycra will be Paul Farrow, Bryn Jones, Scott Smith, Roy Blagg, James Cosgrove and Neil Brierley as they take on the gruelling Cyclone24 challenge.
Taking place at the National Cycling Centre, Manchester, the home of Team GB and the busiest velodrome in the world, the venue regularly hosts several Olympic champions. The event kicks off at 12 noon on Saturday 5 May and completes at 12 noon on Sunday 6 May.
"I sat in the newly constructed velodrome to watch the Commonwealth Games cycling back in 2002 and I am really excited to get the chance to cycle at such an iconic venue and support such a great event," says Faithful+Gould director Paul Farrow. "Cyclone24 will be a real test of stamina for all of us and the goal of raising money for such a worthy charity will keep our peddles turning."
The event forms part of a company-wide initiative to celebrate our 70th anniversary, from May 21 Faithful+Gould colleagues, families and friends will take part in 70 4 Seventy, a charitable campaign to raise £70,000 for the Alzheimer’s Society by cycling 7,000 miles over seventy days.