Love, Actually, is a Building

Dale Potts
A survey conducted by Faithful+Gould found that Selfridges was the most popular building in Birmingham.

According to findings, Selfridges Birmingham has been named the most popular building in Birmingham, after a survey conducted by Faithful+Gould revealed interesting results around the love of buildings.

Just over a third (37%) of respondents said they ‘love’ this striking landmark the most because of its unusual design.

Following closely behind was The Mailbox, which came 2nd with 26% of respondents finding it easy on the eye. The Symphony Hall came 3rd with 13% of the vote.

The survey also found that Birmingham residents and workers value the buildings in their city, with more than half (58%) confirming they pay attention to the architecture and 73% agreeing that buildings are very important in shaping the look of a city.

At the other end of the scale, dated shopping centre The Pallasades came out on top as the most hated structure in the city, with more than half (53%) of people agreeing that it’s an eyesore and tarnishes the look of Birmingham. The Central Library and surprisingly, the Hyatt Hotel, came joint second, with 13% of respondents saying they disliked the look of both.

Andy Speight, director at Faithful+Gould, commented: “This survey demonstrates that a city’s 'look' is very important – not only to attract visitors, but also for people living and working in it. Birmingham’s regeneration has kick-started a real love-affair with many of the new buildings, which is great as it’s really put the second city on the map."

Does size matter?

Surprisingly, the results showed that the size of a building is not important whatsoever, with a mere 6% of respondents citing size as a reason to love a building.

Design and special features came out as the most important factors in liking a building.

Internationally, modern architecture was shunned for the more traditional Taj Mahal, which was favoured by 46% of respondents, with the Chrysler Building in New York following with 26%.

Related services

Related sectors