The plans are focused on gaining competitive advantage from the company’s unrivalled breadth and scale of resources and services. The new image will, for the first time, be applied uniformly across the company’s international operations in the UK, USA, Middle East and Asia Pacific. The American arm, formerly known as Hanscomb Faithful & Gould, will now operate as Faithful+Gould, replacing Hanscomb – the name of the organisation which the UK business acquired in 2002.
Explains managing director Richard Hall: "We are implementing plans designed to enable the size of the business to grow significantly over the next five years, with an associated increase in staff numbers around the world. We have, within our organisation, a rich diversity of people, skills and knowledge. Structural adjustments are centred on achieving maximum opportunity for building on, and sharing, these attributes across National and International geographic boundaries. Our emphasis is on adding value to every project with which we are involved through the strength of our positive thinking, expertise and ability to innovate". Faithful+Gould introduced its existing corporate image in the 1980s but, says Richard Hall: "It simply no longer reflected the style, dynamism or stature of what today is a world class business."
The new look sees the company adopting a positive '+' sign known as the Faithful+Gould 'positive' reflecting the emphasis on adding value. A new strapline 'Constructive Expertise' summarises the nature of the services offered.
Faithful+Gould was established in 1947 and became part of Atkins in 1996. It achieved rapid growth and also saw major expansion through a series of acquisitions. These included Silk & Frazier in 1998, Yeoman & Edwards in 1999 and then Hanscomb in 2002. Since then it has continued to grow strongly not only tackling some of the highest profile projects across the property, transport and industry sectors but also playing a central role in influencing thinking in areas such as whole life cost, sustainability, and business focused maintenance.
It now has 27 UK offices, 23 USA offices as well as those in Dubai, Hong Kong, Shanghai and Singapore. It is one of the largest specialist consultancies in the UK and the second fastest growing company in America’s architectural, engineering and construction sector. In the Asia Pacific region it advises seven of the world’s largest pharmaceutical companies and is helping develop one of the biggest chemical facilities in Shanghai. In the Middle East work includes Dubai’s massive mixed use developments at Jumeirah Village and Jumeirah Lakes Towers.
Richard Hall commented, "With so many exciting developments and markets in the UK and around the world the potential for consultancy businesses like ours is huge. We'll win our share by having the right plan, structure and people and giving those people some of the world’s most challenging projects to work on."