Nokia Retail Sustainability Programme

Sean Lockie
Major retailers continue to invest in sustainability as rewards go beyond the reduced costs linked with the efficient use of energy and resources. The Nokia Retail team demonstrates this, with a holistic approach to sustainability.

As sustainability moves steadily up the corporate agenda, and customer expectations become more sophisticated, major retailers continue to invest in greener measures. Rewards go beyond the reduced costs linked with the efficient use of energy and other resources. A green company can often achieve enhanced loyalty from employees, business partners and customers.

There are some innovative and exciting retail sustainability programmes out there. The Nokia Retail team has taken a holistic approach to its sustainability programme, measuring:

  • Environmental, social and economic performance

  • Corporate governance

  • Risk management

  • Climate change mitigation activity

  • Supply chain management

  • Labour practices

Nokia Shop in Shop guide

Nokia created a retail sustainability programme in 2006. This built on Nokia's corporate sustainability policies but made them applicable to retail. The retail sustainability programme has now influenced the ‘Flagship', ‘Evo' and ‘Shop In Shop' programmes.

Nokia's retail sustainability programme is now embedded into Nokia's Global Standards Manual. The programme is tied into best practice measures such as LEED and BREEAM, and contains:

  • Sustainability guidance

  • Training material

  • Targets

  • Procurement clauses

  • A self assessment tool

Examples of what has been achieved

There are 28 sustainability ‘target areas'. Six of these areas are mandatory. Some examples:

  • No Illegal timber: suppliers must specify timber from approved sustainable sources. The CITIES ‘Chain of Custody' documentation is used as evidence.

  • Reduced energy / carbon emissions from the stores: in the Evo and Shop in Shop, Nokia halved the ICT load by specifying mini PCs, energy efficient lighting and LCD screens.

  • Healthy materials: examples include ensuring low formaldehyde MDF is used (E1), designing for deconstruction and setting waste targets.

  • Training programme: the Nokia Academy has developed its own training material to train the users of the stores on its various sustainability features.

The Nokia Sao Paulo store won the Business Week Bronze award for sustainable design. The store successfully implemented these sustainability measures:

  • No illegal timber

  • Handset recycling collection point

  • High efficiency lighting

  • Passive design features (including low energy cooling and use of natural daylight)

  • Monitoring of construction waste

  • Onsite waste segregation

  • Recycled building components incorporated into the design

  • Water efficient fittings

  • High efficiency boilers for water heating

  • Rainwater collection

  • Use of the store as a learning resource for Nokia employees, customers and the wider community

  • An innovative ‘greenwall' which helps to improve air quality and temperature levels

Jeremy Wright of Nokia comments, "Getting the sustainability strategy done at an early stage helped focus the design team and our supply chain on sustainability and we got some very good quick wins. Working across borders presents a huge number of challenges and we have learned that there is no ‘one size fits all' in terms of sustainability. Then delivery of a global sustainability strategy requires meticulous attention to detail at the strategic and operational level, together with top-down commitment and clear communication with all stakeholders."