Nokia Flagship Store Programme - Worldwide

We worked on a global framework for Nokia to deliver a number of flagship stores in high profile retail locations worldwide. The flagship stores feature innovative designs incorporating complex multimedia interaction and LED coloured perimeter walls. The focus of each store is on the highest level of customer service and experience. To develop a direct Nokia controlled retail and service interface, and to inspire the development of a hierarchical set of Nokia retail stores which reflect the vision and encapsulate the core values of the Nokia brand. Nokia sought a global project and programme manager who could provide: Central management for the global delivery of the flagship stores, the ability to manage delivery and design finalisation, and access to an experienced global team.

We helped Nokia develop a strategic plan to improve the sustainability of their flagship stores. Our sustainability team:

  • Analysed existing designs for quick win sustainability improvement opportunities
  • Researched and presented best practice sustainability measures in the retail sector
  • Held a workshop to collaboratively prioritise the sustainability measures that optimised the balance between Nokia's corporate sustainability priorities, sustainability benefits and cost of implementation
  • Produced a prioritised checklist of sustainability issues to be considered when designing the stores and a Sustainable Building Guide for the design team to refer to during the design and construction process
  • Audited the São Paulo flagship store against the checklist and Sustainable Building Guide.

Sustainability and knowledge transfer was key. We set benchmarks for Nokia across the whole programme, and drove sustainability into markets where it isn't usually a high priority. There were many significant international challenges. Each store project within the programme had its own set of unique stakeholders, physical and logistical obstacles, and regional/cultural delivery challenges.

Specific international challenges included: Local permiting, building codes and practices, labour laws and local industrial relations practices, geographical and environmental challenges (such as the specification of glass for earthquake zones), a wide variety of cultural differences varying levels of adherence to sustainability principles.

Flagship retail stores: Beijing, Chicago, Helsinki, Hong Kong, London, Mexico City, Moscow, New York City, Prague, São Paulo. The retail store programme included stores in: China, Dubai, India, Russia, South Africa, Turkey, the UK - including Manchester and Heathrow Terminal 5, London. Marketing projects - including: T5 Towers audio visual displays, MTV Studios - Los Angeles, Nokia Theatre, New York, Conference marketing stands in Las Vegas, Spain, and Zurich.

Awards 2006 - 2009:

The Nokia Flagship store, Moscow won the Visual Technology in a Visual Display award at the 13th Annual VM+SD International Visual Competition. The Nokia Flagship store, New York won Best New York City Store 2006, from the Institute of Store Planners, New York Chapter. The Nokia Flagship store, Chicago won the 2006 Project of the Year: Interior Design/Fit out from MidWest Construction Journal. At the National Association of Store Fixture Manufacturers (NASFM) Retail Design Awards 2007, the Nokia Flagship store, New York won the Grand Prize in the Hardline Specialty Store 3,001-25,000ft2 category, and the Store Fixture Award for Fixture Functionality and Grouping. The Nokia Flagship store concept was shortlisted for Most Innovative Retail Concept at the World Retail Awards 2007. The Nokia Flagship store concept won Most Innovative International Retail & Leisure Concept of 2007 and was also shortlisted in the International Retailer of the Year 2007 category at Retail and Leisure International's Global Retail and Leisure International Awards. The Nokia flagship store, São Paulo, Brazil won the Bronze award for design in the Environments category at the Businessweek/IDSA International Design Excellence Awards 09 (IDEA09).

Faithful+Gould provided the following services:

  • Project management
  • Cost management
  • Health and safety services
  • Contract administration
  • Sustainability services
  • Auditing
  • Supply chain establishment management

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